I’m a Warrior in Pink
The Ford Warriors in Pink campaign began just last year and generated more than $1.1 million in sales. All net profits went towards the Komen for the Cure. This year Ford hopes to be beat last year’s record and donate even more.
A representative for Ford recently found this site and mailed me a fine Warriors in Pink baseball cap and a t-shirt that I’ve worn, washed and have on again … it’s a keeper. (Thanks again, Andrew!)
You can get yourself a t-shirt of your own by visiting Fordcares.com and - like last year - 100 percent of net proceeds will go to Komen.
I’m touched by this level of corporate commitment and generosity. Because of that … I’m feeling generous. I’ll mail the baseball cap to one lucky reader (i.e., commenter) this week!



September 11th, 2007 at 10:28 am
I love corporate sponsorship when it is as committed as Ford is and the proceeds and profits are for the cause and not just their own gain.
I know there are many people who rebel against corporate/media involvement. True enough there are some companies and organizations that I think take advantage of this and use the cause for personal gain more than an interest in fighting breast cancer.
The sad reality is that we need exposure and media forefront coverage. Not only to raise the dollars for research ~ breast cancer needs a face, it needs the publicity to reach women and men. To educate us to do self-exams, to get mammograms. To remind us that breast cancer isn’t just for older women. Far too many younger women are being diagnosed.
If a young woman can make a connection to last year’s “Grey’s Anatomy” cast, Melissa Ethridge or this year’s spokesmodel Kelly Clarkson and they think to do a self-exam because of it, then media exposure and corporate sponsorship have more than served the purpose.
September 11th, 2007 at 9:05 pm
I’ll be writing a bit about Kelly’s involvement with the Ford campaign next … I think it is fantastic that she’s speaking out!