Every Lid Matters
You know how I love to ‘tout’ pink products … well, check this out.
If you’ve ever bought Yoplait, you’ve probably noticed their special pink lids that reference their Save Lids to Save Lives® program.
These pretty little lids appear on Yoplait yogurts throughout September and October. For each pink lid mailed-in by December 31, 2007, Yoplait will donate 10 cents to Susan G. Komen for the Cure, up to $1.5 million with a guaranteed minimum donation of $500,000.
This is Yoplait’s 9th year doing this program, isn’t that fantastic?
We participate in this one each year when we see those lids hit the shelves. I keep an envelope on a bulletin board in my kitchen and every time one of us has a Yogurt, we quickly wash and dry the lid and place it in the envelope. We won’t mail it until the end of the year because it is fun to see how much Yogurt we consume in the name of the cause.
The Yoplait website has a ton of fun stuff going on with regards to this promotion:
- You can play with an interactive map to see how your state is doing in terms of donations.
- You can send an ecard.
- You can get a lid collection kit for your office.
- You can purchase t-shirt iron ons, stickers, a website badge (Oooooh, I want one!)
- You can check out their tv ads and their print ads.
- You can learn how to start a lid drive in your community … how cool is that?
So much to do for the cause. Thank you Yoplait!
And by the way … have you ever tried their Chocolate Mousse Whips? Holy cow, that stuff is fantastic.
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